Caitlin Kreinheder
Art Director 🌈
cakreinheder@gmail.com
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NOOSH
Produced Work | Live Client
NOOSH is a modern take on Baba Ganoush, an eggplant based dip and spread that is smoky, smooth, citrusy, and has a kick of spice. Since launching, it has sold over 1000 units in direct to consumer and wholesale markets. Our team executed the brand design, product design, social media content, and merchandise for NOOSH.
Art Direction POV: For NOOSH to stand out on the shelves we honed in on embodying its zesty flavor with high energy brand colors and visual elements like its hand-drawn logo and playful pattern inspired by Mediterranean mosaics (an homage to Baba Ganoush’s origins).
The brand colors and characters represent the four main ingredients in NOOSH: eggplant, lemon, garlic, and cayenne pepper.
Social Media
NOOSH’s zesty personality and tone makes an appearance on their Instagram and TikTok.
NOOSH in the Wild
NOOSH is available on shelves at over 12 stores across the Richmond area including Stellas Grocery & Ellwood Thompson’s as well as nationwide at spreadnoosh.com
NOOSH can also be found at local farmers markets and pop-ups where they are easily spotted with their purple tablecloth & signs.
RecognitionNOOSH has gained media coverage across the Richmond area from Richmond BizSense, The Collegian, WTVR, and VCU Brandcenter.
Behind the Scenes
And in the end, God gave NOOSH.
NOOSH Team:
AD: Carli Aldape
XD: Hannah Kent
CBM: Sarah Hardin / Ora-on Watanatham
CW: Taylor Bendus