Caitlin Kreinheder
Art Director 🌈
cakreinheder@gmail.com
Work
Popeyes
Team Enough
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Velveeta
Young Ones One Show - Shortlist / 2nd Round Finalist (2024)
The VTA turns stations into lounges, train cars into cozy cabins, and bus stations into oasis of pleasure throughout the city.
OOH
Merchandise
Velveeta will greet Zillenials with a free trip on the VTA through limited edition subway cards.
Velveeta will make the pleasures of home more outrageous with a Honey You're Home Kit with exclusive swag and Velveeta for dinner.
Art Direction POV: This campaign capitalizes on the gooey and dripping nature of Velveeta and elevates it to a luxurious level from installation to OOH. Along with the campaign art direction, the case study art direction embraces a y2k digital aesthetic to give nod to the insight around work-life balance.
The Cheesiest Team
AD: Regan O’Donnell
CW: Cameron Norman